How To Promote A Podcast: The 2020 Ultimate Guide - Castos - Podcast Social Media Marketing

Published Nov 14, 20
10 min read

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In fact, it became our main method for promoting our podcast. Create a Trello board and established four Columns: Podcasts, Called, Intrigued, Booked. Add all the podcasts and contact information to the first column. Compose the e-mail that would offer YOU on yourself. Document some fascinating truths about yourself.

Write down the things that you 'd desire to speak with a visitor pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something truly unique and makes for a fascinating subject to discuss. It's what sets me apart from other visitors.

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Craft each email particularly for the program and avoid a mass copy and paste task. Also, you don't need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Called. It's likewise a good idea to make it possible for Card Aging, so you can get a visual representation of for how long those cards have been sitting in each column.

Don't follow up a few days later on and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a concern. Who knows? Your email could have wound up in their spam folder, or you had the wrong email address. The goal is the move the cards along the columns and book as lots of interviews as you can consistently.

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Difficult however enjoyable The real concept here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing area, I've produced three various rap videos which you can see here, here, and listed below.

Nobody watched it even though we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than simply about any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, but a lots of street cred and link juice (photography marketing masters podcast). Not everyone will produce a rap video, however this is an exercise of thinking beyond the podcasting world to do some wise promotion. Lame If you got some additional money burning a hole in your pocket, proceed and purchase some Facebook advertisements.

However, they are not worth the effort and are very short-term. I 'd much rather concentrate on producing material that will survive on the web permanently and consistently bring me new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We produced an excellent show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - how to gain more awareness through a marketing podcast. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a short time.

Cash Mustache, and for just a couple of hundred bucks, we were able to capitalize on that a person episode. We attempted it a few more times with other guests and didn't get nearly the exact same response. That episode continued to be connected to and talked about on social media without us having to purchase anymore Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreadful job of publishing a podcast. The truth is, you must take your show keeps in mind simply as seriously as you take your program. Treat your show notes like genuine article that offer genuine value and useful links.

I'm not talking about transcripts. Sure, they offer more words for SEO worth, but if they are not cleaned up and formatted and offer real worth, then you are squandering your time and cash - channel digital marketing manager podcast. Write something brand-new. Turn your episodes into readable content. Provide links to the important things you talk about in your program.

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If you don't want to compose program notes, you must employ somebody to compose them for you. You can start by reaching out to your audience since they currently listened to your program. Or you can work with a kick-ass freelance writer. They listen, carry out additional research study, and turn every one of the episode posts into incredible SEO bait, helping to reel in more listeners by means of Google - best podcast marketing.

We looked at what episodes got the most downloads and attempted to create comparable episodes in the future. We likewise attempted various types of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other shows and make you more most likely to get featured given that there are workers at iTunes listening.

Use your ears. If it sounds excellent, then it most likely is. Purchase a good mic. I recommend the Audio Technica ATR 2100 and a good introduction USB mic. If you want to buckle down, invest in an excellent USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high up on Google bringing us listeners via search. I like this Gimmick. These are simple to register for and worth taking a look at to see if there are chances to be interviewed. It's likewise an easy method to discover podcast visitors if you're attempting to discover a professional on a specific subject.

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It's also a simple method to find podcast guests if you're looking for an expert on a particular subject. It works well to accelerate growth, but it can lead to burn out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we explored with doing a day-to-day episode for the next 31 days and our downloads blew up (participation marketing podcast).

Daily can be great for generating income but I don't suggest it anymore - marketing podcast, growth everywhere. It's overwhelming. I like the idea, however more as a method for special content as a free gift to individuals who sign up for your e-mail list. Marc Maron creates two-minute video to promote each episode with just a simple still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, however easy enough. I would only advise this if you're incredibly passionate and delight in taking part in Facebook Groups or Forums based upon your topic. I'm not much of an author and find a tough time with this, so for me, it's not worth the misery of composing.

This one is a no-brainer. Probably won't get you much, however easy enough to do once and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones offered by each social media network.

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If you're not selling something with a direct ROI, prevent this. webfor marketing podcast. Too costly. I'm not just a fan of paying for fans. There is this notion that the more reviews your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no proven connection. In reality, outdoors research studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you must absolutely get more evaluations because, in turn, that will help you get you more customers (craig duswalt marketing podcast). Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The show LOST was infamous for leaving cliffhangers with the promise that they 'd be resolved in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (human-centered marketing podcast). He put his show name therein. I don't truly see the value in this. Sure, get out of your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

However speaking with build up your individual brand is a great concept, especially if you're paid for it. Yes, leave the podcast studio and meet your fans. This is life-changing and had a profound affect on me as a podcaster. tim ferriss email marketing podcast. If you're trying to develop a blog/podcast, you should be collecting emails.

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Give them choices. Deal them exclusive material for registering, like reward episodes or videos. Usage Mailchimp. It's totally free initially. Create something unique for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App shops are simply another directory site. I don't think it deserves the time and cash to create an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I think creating an online street group is a fantastic concept.

Produce banners they can set up on their own websites. how to gain more awareness through a marketing podcast. This is easy enough to add in your program notes. We did this for all of our episodes but saw really little activity from them. The tweetable text needs to be really good and important for this to work. Do not make inside jokes tweetable.

I've stated this before and I'll say it once again. Business card is dead. Do not lose the cash. I think it's an excellent idea to give away cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Constantly seek to construct brand ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go all out. I doubt anybody has ever seen somebody wearing a tee shirt of a podcast and started listening to it. It's an excellent idea to provide shirt free of charge to your listens to build a faithful army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you delighted? Do you have a game strategy? I know I'm pumped and all set to begin promoting!. Remember, we're all good friends here. Let's help each other out and make podcasting even larger. When we prohibit together, it assists everybody. marketing school .

I do not have a shitty checklist to use. Just delight in an e-mail from time to time. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe at any time.

There are tons of different methods to promote a podcast. Some are fairly simple and do not need a great deal of effort, while some might take a bit more time. I have actually tried to consist of a variety of different podcast marketing strategies so that you can pick and choose what makes sense for you.

Contents Sounds basic however new subscribers are the most important aspect in ranking greater in Apple Podcasts (formerly iTunes). It also means listeners will instantly down new episodes when they're released. the motherload marketing podcast. Apple Podcasts is the huge gamer but Spotify and Google are rapidly making headway as the go-to place where individuals discover and listen to podcasts.