Podcast Promotion: The Ultimate Guide To Growing Your ... - Podcast Marketing Strategy

Published Jan 11, 21
10 min read

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In truth, it became our primary method for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Contacted, Interested, Scheduled. Include all the podcasts and contact details to the first column. Write the e-mail that would sell YOU on yourself. Write down some fascinating facts about yourself.

Compose down the important things that you 'd wish to hear from a visitor pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video. It was something really special and produces an intriguing subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and prevent a mass copy and paste job. Also, you don't need to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's likewise an excellent concept to make it possible for Card Aging, so you can get a visual representation of the length of time those cards have actually been being in each column.

Do not follow up a couple of days later and be like, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a short e-mail ending with a question. Who knows? Your email might have ended up in their spam folder, or you had the wrong e-mail address. The goal is the relocation the cards along the columns and book as many interviews as you can regularly.

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Tough but fun The genuine idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I've created 3 various rap videos which you can see here, here, and below.

No one viewed it although we promoted the hell out of it. I think that it was a mix of individuals assuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than practically any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing very little traffic, but a lot of street cred and link juice (download podcast marketing). Not everybody will create a rap video, however this is a workout of thinking exterior of the podcasting world to do some wise promo. Lame If you got some extra cash burning a hole in your pocket, go on and purchase some Facebook advertisements.

However, they are unworthy the effort and are extremely short-term. I 'd much rather focus on creating content that will reside on the internet forever and regularly bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We developed a terrific program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - podcast audio interview marketing. He likewise shared it on his massively big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was utilize it for a brief time.

Cash Mustache, and for just a couple of hundred dollars, we had the ability to profit from that ONE episode. We attempted it a couple of more times with other visitors and didn't get nearly the same response. That episode continued to be linked to and talked about on social media without us having to buy any more Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreadful task of releasing a podcast. The truth is, you must take your show keeps in mind simply as seriously as you take your program. Treat your show notes like real blog site posts that provide genuine worth and useful links.

I'm not talking about records. Sure, they supply more words for SEO worth, however if they are not cleaned and formatted and provide real worth, then you are losing your time and cash - marketing plr podcast. Compose something brand-new. Turn your episodes into legible material. Supply links to the things you speak about in your program.

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If you don't want to write show notes, you must hire someone to compose them for you. You can start by reaching out to your audience since they already listened to your program. Or you can employ a kick-ass freelance author. They listen, perform additional research study, and turn every one of the episode posts into incredible SEO bait, helping to draw in more listeners by means of Google - marketing podcast in boise idaho.

We looked at what episodes got the most downloads and attempted to produce similar episodes in the future. We likewise tried different kinds of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a lot of other programs and make you most likely to get featured given that there are employees at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Purchase a good mic. I suggest the Audio Technica ATR 2100 and an excellent introduction USB mic. If you want to buckle down, invest in a great USB blending board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had over 500 words and some rank extremely high on Google bringing us listeners via search. I like this Trick. These are easy to register for and worth checking out to see if there are chances to be talked to. It's also an easy method to discover podcast visitors if you're looking for an expert on a particular subject.

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It's likewise a simple way to discover podcast guests if you're looking for a professional on a particular topic. It works well to speed up growth, however it can lead to stress out. We began with producing an episode once a week for the first eight months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads blew up (marketing milestones podcast).

Daily can be excellent for generating income but I do not suggest it anymore - cbc marketing podcast. It's overwhelming. I like the idea, but more as a method for special content as a giveaway to individuals who register for your email list. Marc Maron produces two-minute video clips to promote each episode with simply a simple still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, but simple enough. I would just advise this if you're very passionate and enjoy participating in Facebook Groups or Forums based on your subject. I'm very little of a writer and find a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Probably won't get you much, however easy enough to do as soon as and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, avoid this. videogram podcast marketing. Too pricey. I'm not just a fan of paying for fans. There is this notion that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In truth, outdoors research studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that indicates is you should definitely get more reviews because, in turn, that will assist you get you more customers (fist shark marketing podcast). Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The program LOST was infamous for leaving cliffhangers with the guarantee that they 'd be fixed in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (mobile electronics marketing podcast). He put his program name in there. I don't truly see the worth in this. Sure, get out of your convenience zone and promote. I wouldn't speak entirely to promote your podcast though.

But speaking to develop your personal brand is a good idea, especially if you're paid for it. Yes, leave the podcast studio and meet your fans. This is life-altering and had an extensive affect on me as a podcaster. podcast marketing plan. If you're attempting to construct a blog/podcast, you need to be gathering emails.

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Provide options. Deal them exclusive material for signing up, like reward episodes or videos. Usage Mailchimp. It's free at first. Develop something special for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the theme music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promotion. App stores are just another directory site. I do not think it's worth the time and money to create an app to promote a podcast unless you were generating income on it. The marketing overlap appears pretty low. I think creating an online street group is a fantastic idea.

Create banners they can set up by themselves websites. smart marketing podcast episode 87. This is easy enough to include your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be really excellent and valuable for this to work. Don't make inside jokes tweetable.

I've said this before and I'll state it once again. The business card is dead. Don't squander the cash. I believe it's a great concept to hand out cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Always aim to build brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go for it. I question anyone has actually ever seen somebody using a tee shirt of a podcast and began listening to it. It's a great idea to offer t-shirt for totally free to your listens to construct a devoted army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you thrilled? Do you have a video game plan? I know I'm pumped and prepared to start promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even larger. When we ban together, it assists everybody. 'direct mail marketing' podcast with micahel quarles.

I do not have a shitty checklist to offer. Simply delight in an email occasionally. You consent to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are heaps of various methods to promote a podcast. Some are relatively simple and do not require a great deal of effort, while some might take a bit more time. I have actually tried to consist of a range of different podcast marketing techniques so that you can pick and pick what makes good sense for you.

Contents Sounds basic however new subscribers are the most crucial consider ranking greater in Apple Podcasts (formerly iTunes). It also indicates listeners will automatically down brand-new episodes when they're published. podcast odd lots ads marketing. Apple Podcasts is the big player but Spotify and Google are quickly getting ground as the go-to location where individuals discover and listen to podcasts.