Podcast Promotion: 13 Marketing Tactics To Get More Podcast ... - Social Media Marketing Podcast Michael Stelzner

Published Oct 11, 20
10 min read

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In reality, it became our primary strategy for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Contacted, Interested, Reserved. Add all the podcasts and contact details to the first column. Compose the email that would sell YOU on yourself. Make a note of some intriguing realities about yourself.

Write down the things that you 'd desire to speak with a guest pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something genuinely special and produces a fascinating topic to talk about. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and avoid a mass copy and paste task. Likewise, you don't have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's also a great idea to make it possible for Card Aging, so you can get a visual representation of for how long those cards have been sitting in each column.

Don't follow up a few days later and resemble, "what the fuck, brother?" Provide it a couple of weeks and follow-up with a brief email ending with a question. Who understands? Your e-mail might have wound up in their spam folder, or you had the wrong e-mail address. The objective is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Hard but enjoyable The genuine concept here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the online marketing area, I have actually created three different rap videos which you can see here, here, and listed below.

Nobody saw it although we promoted the hell out of it. I think that it was a combination of people presuming it would have been shitty and not being amusing enough. The truth is, this video did more for our program than practically any other form of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, but a ton of street cred and link juice (podcast interview marketing ). Not everyone will develop a rap video, however this is a workout of thinking beyond the podcasting world to do some smart promo. Lame If you got some extra money burning a hole in your pocket, proceed and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather focus on creating content that will reside on the internet forever and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We produced a great show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - online podcast marketing examples. He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was utilize it for a brief time.

Money Mustache, and for simply a couple of hundred dollars, we were able to profit from that a person episode. We attempted it a few more times with other visitors and didn't get almost the exact same action. That episode continued to be connected to and discussed on social networks without us needing to purchase any more Facebook ads.

If you're anything like me, producing show notes for your episodes is the most feared job of publishing a podcast. The fact is, you need to take your program notes just as seriously as you take your show. Treat your show notes like real blog posts that offer genuine worth and beneficial links.

I'm not discussing records. Sure, they offer more words for SEO value, but if they are not cleaned and formatted and supply genuine worth, then you are wasting your time and cash - how to convert your podcast into a marketing business. Compose something new. Turn your episodes into understandable material. Supply links to the things you discuss in your show.

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If you don't wish to write show notes, you need to hire someone to write them for you. You can start by reaching out to your audience due to the fact that they currently listened to your program. Or you can hire a kick-ass freelance writer. They listen, perform extra research, and turn every one of the episode posts into unbelievable SEO bait, helping to attract more listeners via Google - postcard marketing podcast.

We took a look at what episodes got the most downloads and tried to produce comparable episodes in the future. We likewise tried various kinds of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get featured since there are workers at iTunes listening.

Utilize your ears. If it sounds excellent, then it probably is. Purchase a great mic. I advise the Audio Technica ATR 2100 and a great intro USB mic. If you desire to buckle down, buy an excellent USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank very high on Google bringing us listeners via search. I like this Trick. These are easy to register for and worth taking a look at to see if there are chances to be spoken with. It's likewise an easy way to discover podcast guests if you're trying to discover an expert on a particular subject.

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It's likewise a simple method to find podcast guests if you're looking for a professional on a particular topic. It works well to speed up growth, but it can cause burn out. We began with producing an episode as soon as a week for the very first 8 months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads blew up (money and marketing podcast emmille de la cruz).

Daily can be excellent for generating income however I do not recommend it any longer - marketing plan podcast. It's frustrating. I like the concept, but more as a means for exclusive content as a giveaway to people who sign up for your email list. Marc Maron produces two-minute video to promote each episode with simply an easy still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, however easy enough. I would just recommend this if you're very enthusiastic and enjoy getting involved in Facebook Groups or Online forums based on your topic. I'm very little of a writer and find a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Probably will not get you much, but simple enough to do once and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones provided by each social networks network.

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If you're not offering something with a direct ROI, prevent this. marketing automation + podcast. Too pricey. I'm not simply a fan of paying for fans. There is this idea that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested connection. In truth, outdoors research studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that means is you need to definitely get more evaluations since, in turn, that will assist you get you more customers (the businessese influencer marketing podcast). Podcasts like Serial or S-Town do well because each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be dealt with in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (ask amanda about marketing podcast). He put his program name in there. I do not really see the worth in this. Sure, leave your convenience zone and promote. I would not speak solely to promote your podcast though.

However speaking to build up your personal brand is a good idea, especially if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-altering and had an extensive affect on me as a podcaster. the coach marketing podcast. If you're attempting to construct a blog/podcast, you must be collecting e-mails.

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Offer them choices. Offer them special material for registering, like bonus episodes or videos. Usage Mailchimp. It's totally free in the beginning. Develop something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Movement. This settles in word-of-mouth promo. App stores are simply another directory. I don't believe it's worth the time and cash to produce an app to promote a podcast unless you were making money on it. The marketing overlap seems quite low. I think creating an online street group is a fantastic idea.

Develop banners they can install by themselves sites. marketing today with alan hart, podcast, rss feeds. This is simple enough to include in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text needs to be really excellent and important for this to work. Do not make inside jokes tweetable.

I have actually said this prior to and I'll state it again. The organization card is dead. Don't waste the cash. I think it's an excellent idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your program. Always want to build brand ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go for it. I doubt anybody has ever seen somebody using a tee shirt of a podcast and began listening to it. It's a great concept to provide t-shirt for complimentary to your listens to build a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you excited? Do you have a tactical plan? I know I'm pumped and prepared to begin promoting!. Remember, we're all good friends here. Let's help each other out and make podcasting even bigger. When we prohibit together, it assists everybody. the marketing hour podcast.

I don't have a shitty checklist to use. Simply enjoy an email every now and then. You agree to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are lots of various methods to promote a podcast. Some are relatively simple and do not need a lot of effort, while some may take a bit more time. I've attempted to include a variety of different podcast marketing techniques so that you can decide on what makes sense for you.

Contents Sounds easy but brand-new customers are the most important factor in ranking greater in Apple Podcasts (previously iTunes). It also implies listeners will instantly down brand-new episodes when they're published. podcast cayate y vende marketing y ventas van de la mano. Apple Podcasts is the huge gamer but Spotify and Google are quickly getting ground as the go-to place where people discover and listen to podcasts.