Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Marketing In Your Car Podcast

Published Oct 06, 20
10 min read

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In truth, it became our main strategy for promoting our podcast. Create a Trello board and established 4 Columns: Podcasts, Called, Intrigued, Scheduled (creative podcast marketing ideas). Add all the podcasts and contact details to the first column. Compose the email that would sell YOU on yourself. Make a note of some interesting truths about yourself.

Jot down the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something genuinely special and produces an interesting subject to talk about. It's what sets me apart from other visitors.

Craft each email particularly for the show and avoid a mass copy and paste task. Likewise, you don't have to be so god damn expert. You're human and they're human. Be human (product marketing podcast). After you send out a pitch, move the card over to the next column: Called. It's likewise a good concept to allow Card Aging, so you can get a graph of for how long those cards have been being in each column.

Do not follow up a few days later on and be like, "what the fuck, brother?" Give it a few weeks and follow-up with a brief e-mail ending with a question. Who understands? Your e-mail could have wound up in their spam folder, or you had the wrong email address. The objective is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Difficult but enjoyable The genuine concept here is to do something nobody has actually ever done to promote a podcast - insanely effective email tactics: nancy harhut on marketing smarts [podcast]. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the online marketing area, I've developed three different rap videos which you can see here, here, and listed below.

No one enjoyed it despite the fact that we promoted the hell out of it - sporshiya podcast marketing. I think that it was a mix of individuals assuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than practically any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing extremely little traffic, but a lots of street cred and link juice. Not everyone will create a rap video, however this is a workout of thinking beyond the podcasting world to do some wise promo. Lame If you got some additional money burning a hole in your pocket, proceed and buy some Facebook advertisements. godan marketing podcast.

However, they are unworthy the effort and are very short-term. I 'd much rather focus on producing content that will survive on the internet permanently and regularly bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We developed an excellent show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum. He also shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a short time.

Cash Mustache, and for just a few hundred bucks, we were able to take advantage of that a person episode. We tried it a couple of more times with other guests and didn't get almost the exact same action - search engine marketing podcast. That episode continued to be connected to and spoke about on social networks without us needing to purchase anymore Facebook advertisements.

If you're anything like me, creating program notes for your episodes is the most feared task of releasing a podcast. The reality is, you ought to take your show keeps in mind just as seriously as you take your show. Treat your show notes like real article that supply legitimate value and helpful links.

I'm not discussing transcripts. Sure, they provide more words for SEO value, however if they are not cleaned and formatted and offer genuine value, then you are wasting your money and time - marketing user experience how to share podcast on website pop up. Compose something new. Turn your episodes into readable content. Supply links to the important things you speak about in your show.

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If you do not wish to compose program notes, you ought to employ someone to compose them for you. You can start by connecting to your audience because they already listened to your program. Or you can employ a kick-ass freelance author. They listen, perform additional research, and turn each one of the episode posts into unbelievable SEO bait, assisting to reel in more listeners via Google.

We took a look at what episodes got the most downloads and attempted to develop similar episodes in the future. We also attempted different types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you more most likely to get included because there are staff members at iTunes listening.

Use your ears. If it sounds good, then it most likely is. Invest in an excellent mic. I recommend the Audio Technica ATR 2100 and a great intro USB mic. If you wish to get serious, invest in a good USB blending board (I utilize a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had over 500 words and some rank extremely high on Google bringing us listeners via search. I like this Trick - podcast marketing company. These are easy to sign up for and worth examining out to see if there are chances to be interviewed. It's also a simple method to discover podcast guests if you're looking for an expert on a particular subject.

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It's also a simple way to discover podcast visitors if you're looking for a specialist on a particular topic. It works well to accelerate growth, but it can result in burn out. We started with producing an episode when a week for the very first 8 months - podcast tourism marketing. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads took off.

Daily can be excellent for earning money but I do not recommend it any longer. It's frustrating. I like the concept, but more as a way for exclusive content as a giveaway to people who register for your e-mail list. Marc Maron develops two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, but simple enough. I would just advise this if you're exceptionally enthusiastic and enjoy getting involved in Facebook Groups or Forums based upon your topic. I'm very little of a writer and find a difficult time with this, so for me, it's unworthy the pain of writing.

This one is a no-brainer. Most likely will not get you much, but simple sufficient to do when and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of utilizing the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, prevent this. Too costly. I'm not just a fan of paying for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no tested correlation. marketing school . In truth, outdoors studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that indicates is you ought to absolutely get more reviews because, in turn, that will help you get you more subscribers. Podcasts like Serial or S-Town do well since each episode makes you wish to listen the next one. The program LOST was infamous for leaving cliffhangers with the promise that they 'd be resolved in the next episode, so naturally, you 'd tune in. podcast on digital marketing.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode. He put his show name in there (content marketing podcast). I do not really see the worth in this. Sure, leave your comfort zone and promote. I would not speak solely to promote your podcast though.

But speaking to develop your individual brand is a good idea, especially if you're spent for it. Yes, get out of the podcast studio and satisfy your fans - the motherlode marketing podcast. This is life-changing and had a profound affect on me as a podcaster. If you're attempting to develop a blog/podcast, you need to be collecting emails.

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Provide them options. Offer them special content for registering, like benefit episodes or videos. Use Mailchimp. It's complimentary at first. Develop something unique for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App stores are simply another directory site. I do not believe it deserves the time and money to develop an app to promote a podcast unless you were earning money on it. The marketing overlap seems pretty low. I think creating an online street group is a fantastic concept.

Develop banners they can set up on their own websites. This is easy enough to include in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be really excellent and valuable for this to work. Don't make inside jokes tweetable.

I have actually said this before and I'll say it again (social medial marketing podcast). The service card is dead. Don't squander the cash. I believe it's a great idea to distribute cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Always look to construct brand name ambassadors.

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We thought long and hard about doing this and our listeners desired us to. I say go for it. I doubt anybody has ever seen someone using a t-shirt of a podcast and began listening to it - probate marketing podcast. It's an excellent concept to offer out shirt totally free to your listens to construct a devoted army of word-of-mouth promoters.

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I'm grateful you made it through (free podcast marketing for my site). How do you feel? Are you excited? Do you have a strategy? I understand I'm pumped and prepared to begin promoting!. Keep in mind, we're all pals here. Let's help each other out and make podcasting even larger. When we prohibit together, it helps out everybody.

I don't have a shitty list to offer. Simply take pleasure in an e-mail as soon as in a while. You accept get e-mails from Matt Giovanisci. I'll respect your privacy and unsubscribe whenever.

There are lots of various ways to promote a podcast. social media marketing podcast storytelling. Some are fairly simple and don't need a great deal of effort, while some might take a bit more time. I have actually attempted to include a range of various podcast marketing strategies so that you can choose what makes good sense for you.



Contents Sounds easy but new subscribers are the most crucial consider ranking higher in Apple Podcasts (formerly iTunes). It likewise implies listeners will immediately down brand-new episodes when they're released. Apple Podcasts is the huge player however Spotify and Google are rapidly picking up speed as the go-to place where people discover and listen to podcasts.

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