Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Sff Marketing Podcast

Published Nov 21, 20
10 min read

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In reality, it became our main technique for promoting our podcast. Create a Trello board and established four Columns: Podcasts, Contacted, Intrigued, Reserved. Add all the podcasts and contact info to the very first column. Write the e-mail that would offer YOU on yourself. Document some interesting facts about yourself.

Document the things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really special and produces an intriguing subject to go over. It's what sets me apart from other guests.

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Craft each email specifically for the program and avoid a mass copy and paste task. Also, you do not have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's likewise an excellent concept to allow Card Aging, so you can get a visual representation of for how long those cards have actually been sitting in each column.

Do not follow up a few days later and be like, "what the fuck, bro?" Offer it a couple of weeks and follow-up with a brief e-mail ending with a question. Who knows? Your email could have ended up in their spam folder, or you had the incorrect e-mail address. The goal is the move the cards along the columns and book as lots of interviews as you can regularly.

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Tough but enjoyable The real idea here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I've produced three different rap videos which you can see here, here, and below.

No one saw it even though we promoted the hell out of it. I think that it was a combination of people assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our program than simply about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, however a lots of street cred and link juice (online marketing made easy podcast show notes). Not everyone will produce a rap video, however this is an exercise of believing beyond the podcasting world to do some wise promotion. Lame If you got some additional money burning a hole in your pocket, proceed and purchase some Facebook advertisements.

However, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing material that will reside on the internet forever and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We developed a fantastic show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - experiential marketing podcast. He also shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for just a couple of hundred dollars, we had the ability to capitalize on that ONE episode. We attempted it a few more times with other guests and didn't get nearly the same response. That episode continued to be linked to and spoke about on social media without us having to purchase anymore Facebook ads.

If you're anything like me, creating program notes for your episodes is the most dreaded job of releasing a podcast. The fact is, you must take your show keeps in mind just as seriously as you take your program. Treat your show notes like genuine post that supply legitimate worth and beneficial links.

I'm not discussing records. Sure, they supply more words for SEO worth, but if they are not cleaned up and formatted and offer real value, then you are squandering your time and cash - 5 minute marketing podcast cover art. Write something new. Turn your episodes into legible content. Offer links to the important things you speak about in your program.

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If you do not desire to compose show notes, you must hire somebody to write them for you. You can begin by connecting to your audience since they already listened to your show. Or you can hire a kick-ass freelance writer. They listen, perform extra research, and turn every one of the episode posts into unbelievable SEO bait, helping to attract more listeners through Google - podcast for marketing.

We looked at what episodes got the most downloads and tried to produce comparable episodes in the future. We also tried different kinds of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included given that there are workers at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Invest in a good mic. I suggest the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to get severe, invest in a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank really high on Google bringing us listeners via search. I like this Trick. These are easy to sign up for and worth taking a look at to see if there are chances to be talked to. It's also an easy way to find podcast visitors if you're searching for a specialist on a specific topic.

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It's likewise an easy method to discover podcast guests if you're trying to discover a specialist on a specific topic. It works well to speed up growth, however it can result in stress out. We began with producing an episode once a week for the first eight months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads exploded (social media marketing podcast, hosted by michael stelzner).

Daily can be excellent for earning money but I do not advise it any longer - social media marketing basics podcast. It's overwhelming. I like the concept, but more as a means for unique material as a free gift to individuals who sign up for your e-mail list. Marc Maron creates two-minute video clips to promote each episode with simply a basic still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just suggest this if you're very enthusiastic and take pleasure in getting involved in Facebook Groups or Forums based upon your topic. I'm not much of a writer and discover a tough time with this, so for me, it's unworthy the pain of writing.

This one is a no-brainer. Most likely will not get you much, however easy adequate to do once and leave it alone. From experience, I can inform you that Reddit is the only excellent source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, prevent this. podcast marketing materials. Too pricey. I'm not just a fan of spending for fans. There is this concept that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In reality, outdoors studies done by Libsyn (podcast hosting software application) suggests that evaluations hold little weight as compared to striking the "Subscribe" button.

What that means is you should definitely get more reviews because, in turn, that will assist you get you more subscribers (drew sanocki nerd marketing podcast on itunes). Podcasts like Serial or S-Town do well because each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (agricultural marketing podcast). He put his show name in there. I don't really see the worth in this. Sure, get out of your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But speaking with develop up your individual brand name is a good concept, especially if you're spent for it. Yes, get out of the podcast studio and satisfy your fans. This is life-altering and had an extensive affect on me as a podcaster. content marketing going to podcast. If you're attempting to develop a blog/podcast, you must be gathering e-mails.

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Provide options. Offer them unique content for signing up, like bonus offer episodes or videos. Usage Mailchimp. It's complimentary at first. Produce something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promotion. App shops are simply another directory site. I don't think it deserves the time and cash to develop an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I think creating an online street group is a dazzling concept.

Create banners they can install on their own sites. marketing headlines for real estate podcast episodes. This is simple enough to include your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text needs to be truly good and valuable for this to work. Don't make inside jokes tweetable.

I have actually said this before and I'll say it once again. Business card is dead. Don't waste the cash. I think it's a good idea to provide away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Always look to build brand name ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go all out. I question anybody has ever seen someone using a t-shirt of a podcast and started listening to it. It's a great concept to offer out shirt free of charge to your listens to construct a devoted army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you excited? Do you have a video game plan? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all buddies here. Let's help each other out and make podcasting even larger. When we prohibit together, it assists everyone. wnyc podcast marketing.

I don't have a shitty list to use. Simply delight in an e-mail from time to time. You agree to get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are tons of different methods to promote a podcast. Some are relatively easy and don't need a great deal of effort, while some might take a bit more time. I've tried to consist of a variety of various podcast marketing strategies so that you can choose what makes sense for you.

Contents Sounds simple however brand-new customers are the most important consider ranking higher in Apple Podcasts (previously iTunes). It likewise implies listeners will automatically down new episodes when they're released. saas events marketing podcast. Apple Podcasts is the huge player however Spotify and Google are rapidly making headway as the go-to place where individuals find and listen to podcasts.