Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Podcast Digital Marketing

Published Feb 18, 21
11 min read

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We launched an uncensored individual finance podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with tips, techniques, and ball-busting work. It includes everything we did, everything we discovered, and everything we understand. Easy as Shit Every effective podcast is self- serving. how effective is podcast marketing. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to chat with his unpopular good friends and geek-out with celebs. Sarah Koenig began the podcast by fixing a murder someone emailed her. You do not need to come up with an "avatar" or "perfect listener" to craft the best podcast. The idea behind Listen Money Matters was to create a podcast that we wished to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male.

Our show has a heavy metalcore theme tune I wrote. We began each show speaking about craft beer or cocktails we're consuming throughout the recording. how to create personas for content marketing with ardath albee podcast. And we cursed a lot. Our reviews were blended. They were primarily favorable, but we got some that were harsh. I needed to advise myself that the individuals who listened loved us.

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We created a podcast to find like-minded individuals who would enjoy what we enjoyed. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, finance geeks, entrepreneur, Australians, tweens, and more!. Not simply podcasts, but TELEVISION programs as well.

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We found methods to work aspects of those programs into ours. Find the commonness that will become your "avatar.". Even if everyone employs a former secondhand car industrial commentator on Fiverr to create their intro, doesn't indicate you have to. Try composing your own music. Attempt no intro music at all!.

I'm not saying you shouldn't begin a narrative design podcast, but rather, do the show you would wish to listen to and not since it's a trend. Easier stated than done At the start of every program, I check out a new catchphrase as part of our introduction. An example would be: Hey everybody! Invite to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would provide credit to the person who sent it in. Often they would be major, other times they would be odd and amusing. However they were all produced by fans and To involve the fans in the program in a distinct way. I desired to improve our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or written in a post, I smiled. It's the greatest little sensation in the world when someone says your name in front of an audience. tim ferriss email marketing podcast. We likewise offered our e-mail address at the beginning and even every episode and urged people to send us concerns.

It likewise offered us insight into what our audience was going through financially, which helped us develop a much better show (podcast marketing vs blog marketing online course). We invested in Intercom just to keep up and keep an eye on all the e-mails we were receiving. In hindsight, I would not have changed a thing. I just would have gotten more involved and worked with aid.

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Not simply behind the mic, but personally and through any other means of interaction (best website makers for marketing podcast). Marc Maron is a fantastic example of this. He is really transparent about his life on the show and active on Twitter interacting with his audience. At his standup reveals, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live program and often welcomes members of his audience on stage to chat with him, and it's something we did during our only live show at FinCon, a monetary blog writer conference (free ads podcast listen live marketing names for). We welcomed blog writers who were listening to our show live to come up and give one individual finance idea.

Build a tight neighborhood around your podcast (internet marketing podcast-masonworld). Discover ways to involve your listeners in your show. Every once in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their individual financial resources reside on the podcast. We likewise did weekly episodes called 5 Concerns (a mock of an old Daily Program bit) where we would respond to five listener concerns on the show.

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or website and request questions that you'll answer on the program where listeners can publish events. Nerdist does this at the beginning of their episodes. Funny Bang Bang welcomes listeners to send style music and "Would You Rather" scenarios for games they use the show. They likewise ask for catchphrases.

in each episode, asking them to show their audience. where listeners can contact us to vent, ask concerns, or just inform you how much they enjoy your program, and play the voicemails on the program. Team up with another podcast with a big audience, or a company with a large audience, to use prizes.

The "Follow Everyone" Twitter method, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a few common techniques I've seen recommended. All were leading to stagnant development and small engagement. Online marketers typically forget the root of Social network. Tweeting and posting your newest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Remarks or Shares it. I do not think social media is a waste of time. I believe that it plays a significant function in podcast marketing, however you need to adopt the proper social networks frame of mind.

At the minimum select two. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be focusing on Twitter due to the fact that I enjoy the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social network is not a location to broadcast your most current episodes. spotify podcast marketing download.

Social media is a possibility for you to talk with your fans; have a conversation with them. Your fans are your finest method to grow your audience. Our show's success was based exclusively on the fact that our fans informed their good friends and household about our program. They would tell us on Twitter and Facebook and when they emailed us (blog marketing academy podcast rss).

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So do not believe of it as a flat out advertising channel, but as a location to chat with fans, get ideas for shows, and getting in touch with future guests. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask them to submit concerns.

If you do not, ensure to describe who the person is and the knowledge they bring to the table. Use social media as a way for fans to produce content for your program (science fiction & fantasy marketing podcast). Inquire to send you catchphrases or concerns that need answering. We had a custom on our program where we would drink beer and speak about it at the start of each episode.

Then, publish them on Facebook and Twitter and tag the beer business in the image. Also, we would ask a concern like, "who want to try this beer?" to start a conversation. Program your listeners that you are a real person by taking individual images and posting them - the mad marketing podcast. Go out for a beverage with former guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape an entire podcast episode while driving in your cars and truck and take a selfie. Forming partnerships is vital to the success of any podcast. Make buddies. Share what they develop. Cheer on your pals and they will return the favor it's excellent karma (medical marketing podcast).

Then, send out a basic e-mail to the blog owners asking if they would add your show to the list. Extremely couple of podcasters do this. I envision it has to do with the fear of rejection or reaching out (sparkly lawyer marketing made easy podcast). It was difficult for me initially, too, but we had the ability to increase our search traffic and listeners with this technique.

If you get listed on a blog post that gets a great deal of engaged traffic, chances are you'll see results rapidly. But more frequently, it will play out long-lasting, earning you good links from relevant material. the plumbing marketing guy podcast. It's why having a kick-ass podcast landing page is so crucial. A typical error with landing pages is providing people way a lot of alternatives.

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I think a great podcast landing page should have the list below components: A method to quickly listen to the current episode without scrolling - tim ferrris podcast marketing. A big and clear heading explaining the show. A big ass button that will permit them to subscribe on iTunes (and ONLY iTunes since it's the largest directory and biggest value.

A list of recent episodes. A single way to interact with the program by means of social networks or e-mail. I did a reasonable quantity of research study when developing a style for this website. I searched the web for inspiration and turned up pretty dry. However, there were a few that I discovered to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the best methods and the individual pointers that worked for me in the past. This is my main strategy for growing any online business. I have actually produced a six-figure swimming pool care education company by setting up definitive guides based around swimming pool care - los mejores podcast de marketing en espanol.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - marketing plan podcast. Conclusive guides are a terrific long-lasting technique for building an audience for any online job. I have short articles on my sites that were composed years back and still bring in an enormous amount of traffic and consistent development.

If you don't have an audience, and your show is self-serving, develop a conclusive guide for yourself like this one. Ask yourself the concerns you wish to know that need to be consisted of in the guide and find the answers. Do a Google search to find all of the pages that speak about your topic. the podcast for full time network marketing leaders.

Describe your guides like a book utilizing all the information you have actually collected and the questions you've answered. If you're using WordPress, put the overview into WordPress and just complete all the headings as you go. Once you're ended up composing a ridiculous amount of words, and you think you 'd covered the topic much better than anyone else on the web, modify and purge what's redundant or unneeded this includes words and sentences, and graphics and sections (marketing podcast logo).

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Do not add graphics for the sake of including graphics. Graphics ought to serve an educational purpose. Publish and promote that post as strongly as if you were introducing a new book or podcast. Repeat all the actions in this guide. Hard to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to talk about pool care during their early morning program at 7 am on Sirius Satellite Radio (marketing today, alan hart, podcast rss feed).

And I thought this was the game changer and my site was going to "BLOW UP!" That early morning, I was worried and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone sounded and terrified the living shit out of me, even when I was anticipating it.

" Ok, they're wrapping up the last segment, so hang on tight, and Mindy will introduce you." Truthfully, I had no idea if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer system to examine Google Analytics and saw no bump in traffic.