Marketing Podcast From Duct Tape Marketing [Audio] - Marketing Podcast Jay Baer

Published Feb 16, 21
10 min read

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In reality, it became our primary method for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Called, Interested, Booked. Add all the podcasts and contact details to the very first column. Compose the email that would offer YOU on yourself. Document some fascinating facts about yourself.

Make a note of the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something truly special and makes for a fascinating topic to discuss. It's what sets me apart from other guests.

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Craft each email specifically for the program and avoid a mass copy and paste task. Likewise, you do not need to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a good idea to allow Card Aging, so you can get a graph of for how long those cards have been sitting in each column.

Do not follow up a few days later on and resemble, "what the fuck, brother?" Give it a couple of weeks and follow-up with a brief email ending with a question. Who understands? Your e-mail might have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as many interviews as you can consistently.

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Tough however fun The genuine idea here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up up until this time in the online marketing area, I have actually created 3 different rap videos which you can see here, here, and listed below.

No one watched it although we promoted the hell out of it. I think that it was a mix of individuals presuming it would have been shitty and not being amusing enough. The fact is, this video did more for our program than simply about any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing really little traffic, however a load of street cred and link juice (digital marketing podcast 2018). Not everyone will develop a rap video, however this is a workout of believing beyond the podcasting world to do some smart promo. Lame If you got some extra money burning a hole in your pocket, go on and buy some Facebook advertisements.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing material that will live on the internet permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We produced an excellent show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - science fiction and fantasy marketing podcast how many. He likewise shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was take advantage of it for a brief time.

Cash Mustache, and for just a few hundred bucks, we had the ability to profit from that a person episode. We tried it a couple of more times with other visitors and didn't get nearly the very same reaction. That episode continued to be connected to and spoke about on social media without us having to purchase anymore Facebook advertisements.

If you're anything like me, developing show notes for your episodes is the most dreaded job of releasing a podcast. The fact is, you must take your show keeps in mind just as seriously as you take your show. Treat your show notes like genuine blog posts that supply legitimate value and beneficial links.

I'm not talking about transcripts. Sure, they offer more words for SEO worth, however if they are not cleaned up and formatted and provide genuine value, then you are losing your money and time - neil patel podcast marketing school. Compose something new. Turn your episodes into legible content. Supply links to the important things you discuss in your show.

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If you do not wish to write show notes, you must hire somebody to write them for you. You can start by reaching out to your audience because they currently listened to your show. Or you can hire a kick-ass freelance writer. They listen, perform extra research study, and turn each one of the episode posts into amazing SEO bait, assisting to reel in more listeners by means of Google - podcast top in management and marketing.

We took a look at what episodes got the most downloads and tried to develop similar episodes in the future. We likewise attempted different kinds of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other programs and make you most likely to get featured because there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it probably is. Purchase a good mic. I suggest the Audio Technica ATR 2100 and a good intro USB mic. If you desire to get severe, purchase a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank extremely high up on Google bringing us listeners via search. I like this Trick. These are easy to register for and worth examining out to see if there are opportunities to be talked to. It's likewise a simple method to find podcast visitors if you're attempting to discover a specialist on a specific subject.

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It's also an easy way to find podcast guests if you're looking for a specialist on a specific subject. It works well to accelerate growth, however it can lead to burn out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads blew up (pat flynn podcast affiliate marketing).

Daily can be excellent for making money but I don't recommend it anymore - podcast the future of email marketing 2016 and beyond?. It's frustrating. I like the concept, but more as a means for exclusive material as a free gift to people who register for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with just an easy still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just recommend this if you're extremely passionate and take pleasure in taking part in Facebook Groups or Forums based on your subject. I'm not much of a writer and find a tough time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Most likely won't get you much, but easy enough to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not selling something with a direct ROI, avoid this. lhs marketing podcast. Too costly. I'm not simply a fan of spending for fans. There is this idea that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven connection. In truth, outside studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that means is you must absolutely get more reviews because, in turn, that will help you get you more customers (e how podcast marketing plan). Podcasts like Serial or S-Town do well since each episode makes you desire to listen the next one. The show LOST was well-known for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (podcast recruitment marketing). He put his show name therein. I do not really see the worth in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

But speaking to develop up your individual brand name is a great idea, specifically if you're spent for it. Yes, leave the podcast studio and fulfill your fans. This is life-altering and had an extensive affect on me as a podcaster. internet marketing podcast october 11th show notes. If you're trying to construct a blog/podcast, you must be gathering e-mails.

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Provide options. Deal them exclusive content for signing up, like bonus episodes or videos. Usage Mailchimp. It's totally free initially. Create something unique for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promotion. App stores are just another directory. I don't think it deserves the time and money to produce an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I think developing an online street group is a fantastic concept.

Produce banners they can set up on their own sites. sysk podcast marketing. This is easy enough to include in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text needs to be truly good and valuable for this to work. Do not make inside jokes tweetable.

I've said this prior to and I'll state it again. Business card is dead. Don't lose the cash. I believe it's a great concept to hand out cool swag to your listeners. They will be blown away by this gesture making them more devoted to your show. Always look to develop brand name ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go for it. I question anyone has actually ever seen someone using a tee shirt of a podcast and started listening to it. It's a great idea to offer shirt free of charge to your listens to build a loyal army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you delighted? Do you have a video game plan? I know I'm pumped and prepared to begin promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everyone. sj marketing podcast.

I don't have a shitty checklist to provide. Just delight in an email every now and then. You agree to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of different ways to promote a podcast. Some are relatively simple and do not need a lot of effort, while some may take a bit more time. I've attempted to consist of a variety of various podcast marketing techniques so that you can choose and pick what makes good sense for you.



Contents Sounds easy but new subscribers are the most important element in ranking greater in Apple Podcasts (formerly iTunes). It also indicates listeners will automatically down new episodes when they're released. nerd marketing influencer podcast. Apple Podcasts is the big player however Spotify and Google are quickly making headway as the go-to location where individuals discover and listen to podcasts.

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