An Investigation And Conceptual Models Of Podcast Marketing ... - Fistshark Marketing Podcast

Published Oct 22, 20
11 min read

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We launched an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with pointers, tactics, and ball-busting work. It includes whatever we did, whatever we found out, and whatever we know. Easy as Shit Every effective podcast is self- serving. internet marketing : podcast. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) wanted to chat with his unpopular good friends and geek-out with celebrities. Sarah Koenig started the podcast by resolving a murder somebody emailed her. You don't need to create an "avatar" or "perfect listener" to craft the best podcast. The idea behind Listen Cash Matters was to produce a podcast that we wished to hear a personal financing podcast that would interest a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I composed. We began each program discussing craft beer or cocktails we're consuming during the recording. marketing new podcast. And we cursed a lot. Our reviews were mixed. They were mostly favorable, but we got some that were severe. I had to advise myself that individuals who listened enjoyed us.

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We created a podcast to discover similar people who would enjoy what we took pleasure in. And it turns out our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, senior citizens, financing geeks, business owners, Australians, tweens, and more!. Not simply podcasts, but TV programs too.

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We discovered methods to work elements of those programs into ours. Discover the commonalities that will become your "avatar.". Simply due to the fact that everybody employs a former secondhand cars and truck business announcer on Fiverr to produce their introduction, does not mean you have to. Attempt composing your own music. Attempt no intro music at all!.

I'm not saying you should not begin a narrative style podcast, but instead, do the program you would wish to listen to and not due to the fact that it's a trend. Easier said than done At the beginning of every show, I read a brand-new catchphrase as part of our introduction. An example would be: Hey everyone! Welcome to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would give credit to the person who sent it in. In some cases they would be serious, other times they would be odd and funny. However they were all developed by fans and To involve the fans in the program in a special way. I wanted to enhance our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or written in a blog post, I smiled. It's the best little feeling on the planet when somebody states your name in front of an audience. marketing podcast 2017. We also provided our email address at the beginning and even every episode and urged individuals to send us concerns.

It likewise gave us insight into what our audience was going through economically, which assisted us develop a better program (use video and podcast + content marketing). We invested in Intercom just to keep up and keep track of all the emails we were getting. In hindsight, I would not have changed a thing. I simply would have gotten more involved and employed aid.

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Not just behind the mic, but in individual and through any other means of communication (marketing user experience how to share podcast on website pop up). Marc Maron is an excellent example of this. He is very transparent about his life on the program and active on Twitter interacting with his audience. At his standup shows, his audience brings him baked items.

Dan Harmon (Harmontown) does a live show and frequently welcomes members of his audience on stage to talk with him, and it's something we did throughout our only live program at FinCon, a financial blogger conference (digital marketing news podcast). We invited bloggers who were listening to our show live to come up and provide one individual financing idea.

Develop a tight community around your podcast (podcast marketing plan pdf). Discover ways to involve your listeners in your show. Every once in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal finances reside on the podcast. We also did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would answer five listener concerns on the program.

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or site and request concerns that you'll answer on the show where listeners can post events. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send theme music and "Would You Rather" circumstances for video games they use the program. They likewise ask for catchphrases.

in each episode, inquiring to share with their audience. where listeners can call to vent, ask questions, or just tell you just how much they love your show, and play the voicemails on the show. Coordinate with another podcast with a big audience, or a company with a large audience, to use prizes.

The "Follow Everyone" Twitter method, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of common techniques I have actually seen advised. All were leading to stagnant development and small engagement. Online online marketers typically forget the root of Social Media. Tweeting and posting your latest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if no one Likes, Comments or Shares it. I do not believe social media is a waste of time. I think that it plays a significant function in podcast marketing, however you have to adopt the correct social media mindset.

At the very least pick two. Select Twitter and Facebook. There that was simple. For my approaching program, I'll be concentrating on Twitter since I enjoy the platform more so than Facebook. Later on, I will be broadening into Facebook as the show grows. Social media is not a place to relay your newest episodes. podcast marketing mix.

Social network is a chance for you to speak to your fans; have a conversation with them. Your fans are your best method to grow your audience. Our show's success was based solely on the fact that our fans told their loved ones about our program. They would inform us on Twitter and Facebook and when they emailed us (john mcintyre email marketing podcast).

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So don't think about it as a flat out advertising channel, however as a place to chat with fans, get ideas for shows, and getting in touch with future guests. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask them to submit concerns.

If you don't, make certain to explain who the person is and the competence they bring to the table. Usage social media as a method for fans to create content for your show (marketing your podcast). Ask to send you catchphrases or concerns that require answering. We had a tradition on our show where we would consume beer and discuss it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer business in the image. Also, we would ask a concern like, "who wish to try this beer?" to begin a discussion. Show your listeners that you are a real person by taking personal pictures and posting them - successful book marketing campaigns podcast. Go out for a beverage with former guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something various and record a whole podcast episode while driving in your car and take a selfie. Forming partnerships is crucial to the success of any podcast. Make good friends. Share what they create. Cheer on your pals and they will return the favor it's good karma (the growth tldr marketing podcast).

Then, send out a simple e-mail to the blog site owners asking if they would add your program to the list. Really couple of podcasters do this. I envision it involves the fear of rejection or reaching out (augmented and virtual reality marketing podcast). It was difficult for me initially, too, but we had the ability to increase our search traffic and listeners with this technique.

If you get listed on a blog site post that gets a lot of engaged traffic, possibilities are you'll see outcomes quickly. But more frequently, it will play out long-lasting, making you good links from appropriate content. podcast marketing apple. It's why having a kick-ass podcast landing page is so essential. A common error with landing pages is giving people way a lot of options.

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I believe a good podcast landing page must have the following elements: A method to rapidly listen to the current episode without scrolling - digital marketing university podcast. A large and clear heading explaining the show. A huge ass button that will enable them to subscribe on iTunes (and ONLY iTunes since it's the largest directory site and greatest value.

A list of current episodes. A single method to interact with the show via social networks or email. I did a reasonable quantity of research when creating a design for this website. I searched the web for inspiration and turned up pretty dry. Nevertheless, there were a couple of that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself combining all the very best strategies and the individual ideas that worked for me in the past. This is my main strategy for growing any online company. I've developed a six-figure swimming pool care education business by establishing definitive guides based around swimming pool care - marketingprofs marketing smarts podcast alicia tillman.

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It was a collective guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - podcast monetization social media marketing world. Conclusive guides are a great long-term technique for developing an audience for any online task. I have short articles on my sites that were composed years earlier and still generate a massive amount of traffic and constant development.

If you do not have an audience, and your show is self-serving, create a definitive guide on your own like this one. Ask yourself the questions you wish to know that must be consisted of in the guide and find the answers. Do a Google search to find all of the pages that speak about your topic. best marketing podcast reddit.

Outline your guides like a book using all the information you've gathered and the questions you have actually responded to. If you're utilizing WordPress, put the summary into WordPress and just fill in all the headings as you go. When you're finished writing an insane quantity of words, and you believe you 'd covered the topic better than anyone else on the web, edit and purge what's redundant or unnecessary this includes words and sentences, and graphics and areas (the digital marketing podcast).

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Don't add graphics for the sake of including graphics. Graphics must serve an instructional purpose. Release and promote that post as aggressively as if you were introducing a brand-new book or podcast. Repeat all the steps in this guide. Tough to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to discuss swimming pool care throughout their early morning show at 7 am on Sirius Satellite Radio (player fm podcast marketing).

And I believed this was the video game changer and my site was going to "BLOW UP!" That early morning, I was nervous and pacing by the advised land-line, awaiting the call from Martha Stewart. The phone sounded and frightened the living shit out of me, even when I was expecting it.

" Ok, they're covering up the last segment, so hang on tight, and Mindy will present you." Truthfully, I had no idea if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I ran to my computer to inspect on Google Analytics and saw no bump in traffic.