The Benefits Of Podcast Marketing (& Tips To Get Started ... - Podcast Social Media Marketing

Published Jan 16, 21
10 min read

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In truth, it became our primary method for promoting our podcast. Produce a Trello board and set up 4 Columns: Podcasts, Contacted, Intrigued, Reserved. Add all the podcasts and contact information to the very first column. Write the email that would sell YOU on yourself. Make a note of some interesting realities about yourself.

Write down the important things that you 'd want to speak with a visitor pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something genuinely special and makes for an interesting subject to discuss. It's what sets me apart from other guests.

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Craft each email specifically for the program and prevent a mass copy and paste job. Also, you do not have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's likewise a great concept to make it possible for Card Aging, so you can get a visual representation of the length of time those cards have been sitting in each column.

Do not follow up a couple of days later and be like, "what the fuck, bro?" Offer it a few weeks and follow-up with a short e-mail ending with a concern. Who knows? Your email could have ended up in their spam folder, or you had the wrong email address. The objective is the relocation the cards along the columns and book as many interviews as you can regularly.

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Difficult however enjoyable The real idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the online marketing space, I've produced three different rap videos which you can see here, here, and listed below.

No one watched it despite the fact that we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our show than just about any other form of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing really little traffic, however a lots of street cred and link juice (podcast recruitment marketing materials). Not everybody will develop a rap video, but this is a workout of thinking outside of the podcasting world to do some smart promo. Lame If you got some additional money burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are really short-term. I 'd much rather concentrate on creating content that will live on the web forever and regularly bring me new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We created a terrific program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - youtube science fiction and marketing podcast. He likewise shared it on his massively big Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for just a few hundred dollars, we had the ability to capitalize on that a person episode. We attempted it a couple of more times with other guests and didn't get nearly the exact same reaction. That episode continued to be connected to and talked about on social networks without us needing to purchase any more Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreadful job of publishing a podcast. The fact is, you must take your show keeps in mind simply as seriously as you take your program. Treat your program notes like real article that supply legitimate worth and useful links.

I'm not discussing transcripts. Sure, they provide more words for SEO value, however if they are not cleaned up and formatted and supply real worth, then you are wasting your money and time - inbound marketing podcast. Compose something brand-new. Turn your episodes into readable material. Provide links to the important things you speak about in your program.

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If you don't wish to compose program notes, you need to employ somebody to compose them for you. You can start by reaching out to your audience due to the fact that they already listened to your program. Or you can work with a kick-ass freelance writer. They listen, carry out additional research, and turn each one of the episode posts into unbelievable SEO bait, assisting to attract more listeners by means of Google - dental marketing guy podcast.

We took a look at what episodes got the most downloads and tried to develop comparable episodes in the future. We likewise attempted various kinds of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included because there are staff members at iTunes listening.

Use your ears. If it sounds great, then it most likely is. Buy a great mic. I suggest the Audio Technica ATR 2100 and a great intro USB mic. If you want to get serious, purchase a good USB blending board (I utilize a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth inspecting out to see if there are chances to be interviewed. It's also an easy way to find podcast guests if you're trying to discover a professional on a specific topic.

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It's also a simple way to find podcast guests if you're trying to discover an expert on a particular topic. It works well to accelerate development, but it can result in stress out. We started with producing an episode as soon as a week for the very first eight months. Then in May of 2014, we explored with doing a day-to-day episode for the next 31 days and our downloads took off (podcast b2b marketing tool).

Daily can be really good for generating income however I don't suggest it any longer - john carlton podcast on email marketing. It's frustrating. I like the concept, but more as a means for unique material as a giveaway to individuals who register for your email list. Marc Maron creates two-minute video to promote each episode with just a basic still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your show. Lame, however easy enough. I would just suggest this if you're very passionate and enjoy taking part in Facebook Groups or Forums based upon your topic. I'm not much of a writer and discover a tough time with this, so for me, it's unworthy the agony of writing.

This one is a no-brainer. Probably won't get you much, however easy enough to do when and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, avoid this. coschedule marketing smarts podcast. Too expensive. I'm not simply a fan of spending for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no tested correlation. In fact, outdoors studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you need to absolutely get more evaluations due to the fact that, in turn, that will help you get you more subscribers (app marketing podcast). Podcasts like Serial or S-Town do well since each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (jeanette the marketing bride podcast). He put his show name therein. I don't truly see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

However speaking to develop your individual brand is a good concept, particularly if you're spent for it. Yes, get out of the podcast studio and fulfill your fans. This is life-altering and had an extensive affect on me as a podcaster. art marketing podcast 018. If you're attempting to construct a blog/podcast, you should be gathering emails.

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Provide them alternatives. Deal them unique material for signing up, like bonus episodes or videos. Use Mailchimp. It's totally free initially. Develop something unique for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the theme music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promotion. App shops are simply another directory site. I do not believe it's worth the time and cash to produce an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I believe creating an online street group is a brilliant idea.

Produce banners they can set up by themselves sites. marketing podcast beanpod. This is easy enough to include in your program notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be really excellent and important for this to work. Don't make inside jokes tweetable.

I've said this prior to and I'll say it once again. The service card is dead. Do not lose the cash. I believe it's an excellent concept to distribute cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Always seek to develop brand ambassadors.

We believed long and hard about doing this and our listeners desired us to. I say go all out. I doubt anyone has actually ever seen somebody wearing a tee shirt of a podcast and began listening to it. It's a good idea to offer shirt totally free to your listens to develop a faithful army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you delighted? Do you have a game strategy? I know I'm pumped and ready to begin promoting!. Keep in mind, we're all pals here. Let's help each other out and make podcasting even larger. When we ban together, it assists out everyone. podcast marketing performance.

I do not have a shitty list to provide. Simply delight in an e-mail when in a while. You agree to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of different methods to promote a podcast. Some are relatively simple and don't require a lot of effort, while some may take a bit more time. I have actually tried to include a range of various podcast marketing techniques so that you can pick what makes sense for you.



Contents Sounds basic however new customers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It likewise indicates listeners will automatically down new episodes when they're released. pre launch online marketing made easy podcast. Apple Podcasts is the big gamer however Spotify and Google are rapidly making headway as the go-to place where people discover and listen to podcasts.

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