9 Marketing Lessons For Podcasters: Inside The Strategy Of ... - Law Firm Marketing Podcast

Published Dec 06, 20
10 min read

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In truth, it became our primary strategy for promoting our podcast. Develop a Trello board and set up 4 Columns: Podcasts, Called, Intrigued, Booked. Add all the podcasts and contact info to the first column. Compose the e-mail that would sell YOU on yourself. Make a note of some intriguing realities about yourself.

Document the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other programs, I always included a link to my rap video. It was something really special and makes for a fascinating subject to go over. It's what sets me apart from other guests.

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Craft each email specifically for the program and prevent a mass copy and paste task. Also, you don't have to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Gotten in touch with. It's also a great idea to make it possible for Card Aging, so you can get a visual representation of how long those cards have been sitting in each column.

Do not follow up a couple of days later and be like, "what the fuck, bro?" Give it a few weeks and follow-up with a short e-mail ending with a concern. Who knows? Your e-mail could have wound up in their spam folder, or you had the wrong email address. The objective is the relocation the cards along the columns and book as numerous interviews as you can regularly.

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Hard but fun The real concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up till this time in the online marketing area, I have actually developed 3 various rap videos which you can see here, here, and listed below.

Nobody saw it despite the fact that we promoted the hell out of it. I think that it was a combination of people presuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than practically any other type of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing really little traffic, but a ton of street cred and link juice (top 10 2015 marketing strategies podcast). Not everybody will create a rap video, however this is a workout of believing outside of the podcasting world to do some clever promotion. Lame If you got some additional money burning a hole in your pocket, go ahead and buy some Facebook ads.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing material that will reside on the web forever and consistently bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We created a fantastic program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - podcast about marketing tips. He likewise shared it on his massively large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for just a few hundred bucks, we had the ability to take advantage of that a person episode. We attempted it a few more times with other visitors and didn't get nearly the very same response. That episode continued to be linked to and talked about on social media without us needing to purchase any more Facebook ads.

If you're anything like me, developing show notes for your episodes is the most dreadful task of publishing a podcast. The truth is, you ought to take your show notes simply as seriously as you take your program. Treat your show notes like real blog posts that supply genuine value and beneficial links.

I'm not talking about records. Sure, they provide more words for SEO worth, but if they are not cleaned up and formatted and supply genuine value, then you are losing your money and time - podcast audio marketing. Compose something brand-new. Turn your episodes into understandable content. Provide links to the important things you talk about in your program.

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If you do not want to compose show notes, you need to work with someone to compose them for you. You can start by reaching out to your audience because they already listened to your program. Or you can work with a kick-ass freelance author. They listen, perform additional research study, and turn every one of the episode posts into extraordinary SEO bait, assisting to attract more listeners through Google - zesty+marketing+podcast.

We looked at what episodes got the most downloads and attempted to develop similar episodes in the future. We also attempted various kinds of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other shows and make you more most likely to get featured because there are employees at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Buy a good mic. I advise the Audio Technica ATR 2100 and an excellent intro USB mic. If you wish to get severe, invest in an excellent USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank very high up on Google bringing us listeners by means of search. I like this Trick. These are simple to sign up for and worth taking a look at to see if there are chances to be talked to. It's likewise an easy method to find podcast guests if you're looking for a professional on a particular subject.

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It's likewise a simple way to find podcast guests if you're looking for a professional on a specific topic. It works well to speed up growth, however it can cause burn out. We started with producing an episode once a week for the very first 8 months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads blew up (insanely effective email tactics: nancy harhut on marketing smarts [podcast]).

Daily can be excellent for earning money however I do not recommend it any longer - itunes podcast online marketing. It's frustrating. I like the idea, but more as a method for special material as a giveaway to people who register for your email list. Marc Maron develops two-minute video clips to promote each episode with simply a basic still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your program. Lame, but easy enough. I would only advise this if you're incredibly enthusiastic and enjoy taking part in Facebook Groups or Online forums based upon your subject. I'm not much of a writer and discover a difficult time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Probably will not get you much, however easy sufficient to do once and leave it alone. From experience, I can tell you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, avoid this. 5 minute marketing podcast. Too costly. I'm not simply a fan of spending for fans. There is this concept that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no tested connection. In truth, outside research studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to striking the "Subscribe" button.

What that suggests is you ought to absolutely get more evaluations due to the fact that, in turn, that will help you get you more customers (podcast marketing roi). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you wish to listen the next one. The show LOST was infamous for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't think he ever heard a single episode (digital agency marketing podcast). He put his show name therein. I do not truly see the worth in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

However speaking to develop your individual brand is an excellent concept, specifically if you're paid for it. Yes, get out of the podcast studio and satisfy your fans. This is life-changing and had a profound affect on me as a podcaster. marie forleo podcast marketing. If you're attempting to build a blog/podcast, you should be gathering emails.

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Provide alternatives. Deal them exclusive content for signing up, like perk episodes or videos. Use Mailchimp. It's complimentary in the beginning. Produce something unique for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you know, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promotion. App shops are simply another directory. I don't believe it's worth the time and money to create an app to promote a podcast unless you were earning money on it. The marketing overlap appears quite low. I think developing an online street team is a brilliant concept.

Create banners they can install by themselves websites. digital marketing budget podcast. This is easy enough to add in your program notes. We did this for all of our episodes but saw really little activity from them. The tweetable text needs to be really excellent and valuable for this to work. Do not make inside jokes tweetable.

I've stated this prior to and I'll state it again. The company card is dead. Do not lose the cash. I believe it's a good idea to distribute cool swag to your listeners. They will be blown away by this gesture making them more devoted to your show. Constantly seek to construct brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go all out. I doubt anybody has ever seen someone wearing a t-shirt of a podcast and started listening to it. It's an excellent idea to offer shirt free of charge to your listens to develop a devoted army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you excited? Do you have a strategy? I know I'm pumped and prepared to start promoting!. Remember, we're all friends here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists out everybody. novel marketing podcast.

I don't have a shitty list to offer. Simply delight in an e-mail occasionally. You accept get emails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe whenever.

There are loads of various methods to promote a podcast. Some are relatively easy and don't require a lot of effort, while some may take a bit more time. I have actually tried to consist of a range of various podcast marketing methods so that you can pick and choose what makes sense for you.

Contents Sounds easy however brand-new subscribers are the most important aspect in ranking greater in Apple Podcasts (formerly iTunes). It likewise implies listeners will instantly down brand-new episodes when they're published. cmo marketing podcast. Apple Podcasts is the huge player but Spotify and Google are quickly acquiring ground as the go-to location where individuals find and listen to podcasts.