11 Strategies To Market Your Podcast In 2020 – Outbrain - Podcast Marketing Strategy

Published Dec 03, 20
10 min read

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In fact, it became our main strategy for promoting our podcast. Create a Trello board and set up four Columns: Podcasts, Gotten In Touch With, Intrigued, Booked. Add all the podcasts and contact info to the first column. Compose the e-mail that would offer YOU on yourself. Make a note of some intriguing realities about yourself.

Compose down the things that you 'd desire to speak with a visitor pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video. It was something really distinct and makes for an intriguing topic to talk about. It's what sets me apart from other guests.

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Craft each email specifically for the show and prevent a mass copy and paste job. Likewise, you don't need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's likewise a good concept to make it possible for Card Aging, so you can get a visual representation of for how long those cards have been sitting in each column.

Don't follow up a few days later on and resemble, "what the fuck, brother?" Offer it a couple of weeks and follow-up with a brief email ending with a concern. Who understands? Your email might have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Tough however fun The real idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up up until this time in the online marketing area, I've produced 3 various rap videos which you can see here, here, and listed below.

Nobody viewed it even though we promoted the hell out of it. I think that it was a mix of people assuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than practically any other form of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, but a lots of street cred and link juice ( marketing, nlp, sales psychology jen casey). Not everyone will create a rap video, but this is a workout of thinking beyond the podcasting world to do some wise promo. Lame If you got some additional money burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

However, they are unworthy the effort and are very short-term. I 'd much rather concentrate on producing content that will survive on the internet forever and consistently bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We developed a terrific show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - industrial marketing podcast. He likewise shared it on his enormously big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was utilize it for a brief time.

Cash Mustache, and for just a few hundred bucks, we had the ability to capitalize on that ONE episode. We tried it a few more times with other guests and didn't get nearly the very same reaction. That episode continued to be linked to and talked about on social media without us having to buy anymore Facebook advertisements.

If you're anything like me, developing show notes for your episodes is the most feared job of releasing a podcast. The reality is, you should take your program notes just as seriously as you take your program. Treat your program notes like real post that offer genuine worth and helpful links.

I'm not speaking about transcripts. Sure, they offer more words for SEO value, however if they are not cleaned up and formatted and supply genuine worth, then you are wasting your money and time - dog trainer marketing podcast site:youtube.com. Compose something brand-new. Turn your episodes into legible material. Offer links to the things you talk about in your show.

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If you do not wish to write show notes, you ought to work with someone to write them for you. You can start by connecting to your audience since they currently listened to your show. Or you can employ a kick-ass freelance writer. They listen, carry out additional research, and turn each one of the episode posts into amazing SEO bait, assisting to reel in more listeners via Google - the best value alternative to podcast interview marketing.

We looked at what episodes got the most downloads and attempted to create comparable episodes in the future. We likewise tried various kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get featured since there are employees at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Buy an excellent mic. I suggest the Audio Technica ATR 2100 and a good introduction USB mic. If you wish to get major, purchase a good USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank very high up on Google bringing us listeners through search. I like this Gimmick. These are simple to register for and worth checking out to see if there are opportunities to be spoken with. It's likewise an easy method to find podcast visitors if you're attempting to discover a specialist on a particular subject.

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It's also a simple way to discover podcast guests if you're searching for an expert on a specific topic. It works well to speed up development, but it can result in stress out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we explored with doing a daily episode for the next 31 days and our downloads took off (marketing land live podcast).

Daily can be really great for making cash but I don't recommend it anymore - pre launch online marketing made easy podcast. It's frustrating. I like the idea, however more as a way for unique material as a giveaway to people who register for your email list. Marc Maron develops two-minute video to promote each episode with just a simple still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would only suggest this if you're incredibly enthusiastic and delight in taking part in Facebook Groups or Online forums based upon your subject. I'm not much of a writer and find a difficult time with this, so for me, it's not worth the misery of composing.

This one is a no-brainer. Probably won't get you much, but simple sufficient to do once and leave it alone. From experience, I can inform you that Reddit is the only great source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself instead of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not selling something with a direct ROI, prevent this. what is podcast marketing definition. Too costly. I'm not simply a fan of paying for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no proven correlation. In reality, outdoors studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that indicates is you must absolutely get more evaluations because, in turn, that will help you get you more customers (events marketing podcast). Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (how marketing podcast). He put his show name in there. I don't truly see the worth in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

However speaking with build up your personal brand is a great concept, especially if you're paid for it. Yes, leave the podcast studio and meet your fans. This is life-altering and had a profound affect on me as a podcaster. empresa de marketing que desarrolla historias en podcast. If you're attempting to develop a blog/podcast, you must be gathering emails.

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Provide options. Offer them special material for signing up, like perk episodes or videos. Usage Mailchimp. It's free initially. Develop something unique for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App shops are just another directory. I don't think it deserves the time and cash to develop an app to promote a podcast unless you were making money on it. The marketing overlap appears quite low. I believe creating an online street team is a fantastic concept.

Develop banners they can put up by themselves websites. marketing channels blog podcast video. This is easy enough to include your program notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be really excellent and important for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll state it once again. The organization card is dead. Don't waste the cash. I believe it's a good idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly look to build brand ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go for it. I question anybody has actually ever seen somebody wearing a tee shirt of a podcast and started listening to it. It's a good concept to offer shirt totally free to your listens to build a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you excited? Do you have a video game strategy? I know I'm pumped and all set to begin promoting!. Remember, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists out everyone. ae marketing group podcast.

I don't have a shitty list to offer. Simply enjoy an email every so often. You consent to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of different methods to promote a podcast. Some are relatively simple and don't require a lot of effort, while some might take a bit more time. I have actually attempted to consist of a range of different podcast marketing techniques so that you can choose what makes good sense for you.



Contents Sounds basic but brand-new subscribers are the most essential factor in ranking higher in Apple Podcasts (previously iTunes). It also indicates listeners will instantly down brand-new episodes when they're published. neil patel marketing podcast. Apple Podcasts is the huge gamer but Spotify and Google are quickly gaining ground as the go-to location where individuals find and listen to podcasts.

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